Four Keys to Improving Business Intelligence Projects

[_Title]

The IT community has been tasked with installing all kinds of transactional systems, from the dreaded ERPs to blandly labeled CRMs.

With these systems comes tons of transactional data that can be used for business analysis and insights.

In recent years, and with the onset of non-transactional data, IT managers and marketers are struggling to find the right balance of data and information to guide strategic business decisions.

Business intelligence projects have been predominantly focused on reporting dashboards and multi-dimensional visualizations than actionable insight. A frame of thinking where a prettier picture of the data will result in epiphanies of direction.

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